Whilst I’m not totally opposed to this kind of data driven advertising, it should certainly be partnered with greater consumer control, and transparency on the exact data that companies are collecting. This is a small but worthwhile step in the right direction… but why has it not been popularised more widely? Have I really just missed this resource by chance?
P.S. I’ve only discovered and activated this today. I’ll keep an eye on advertisements from a few of the companies I disabled and report back if I find any trickery. If you try it, let me know how you get on; If you’re also having problems, you can report it officially here.
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